May 4, 2012
*Felicia turns around*
“Oh! Oh. Oh my god. Hey… YOU…”
“You seem surprised to see me. Forgot about your good ole blog, The Food Ledger, already?”
“NO! I mean, no. No… I just… I just haven’t seen you for a while, that’s all. I’m sorry about that by the way. I’ve been… busy…”
“Yeah. BUSY. That’s what it is. Listen, I wouldn’t normally gang up on you like this but we have a problem.”
“Yes. We do. I saw you reaching into your purse for those fancy Food Ledger personal business cards. You weren’t actually planning on handing those out, were you? Especially to that cute PR guy? ‘Cause honey, you haven’t touched me for MONTHS.”
“I was, but… I mean, I know but… But the email address is still good… ?”
“Listen, I’m going to be straight with you. We both know this isn’t working out the way we hoped it would. Writing is not your forte. There’s a reason you only work with numbers for a living. The painfully long intros, the just average explanations, the crappy attempts at conclusions…THEY’RE NOT WORKING. And honestly, I don’t know if anyone cares.”
*Felicia looks down at feet*
“…I know. You’re right.”
“Of course I’m right. I’M YOUR BLOG. Now, I’m going to make you a proposition: I’ll let you hand out those business cards with no remorse. You paid for them, they’re pretty and they should be shared. But in return, I want posts. LOTS of posts.”
“But how?! You can’t expect me to write!”
“I don’t expect you to write, I expect you to POST. You have the pictures – they’ve all been edited, they’re just sitting on your drive – just throw them up on the internet! Literally toss in one sentence. (Two if you’re feeling generous.) Wham, bam, thank you ma’am.”
“I…I think I can do that.”
“You WILL. Oh, and last thing? Those posts? You start IMMEDIATELY.”
*Felicia hangs head*
“…Fine. You’ve got yourself a deal.”
“Good. I’m glad we had this conversation. I hope to see you more often, Felicia.”
*The Food Ledger walks away*
“I’ll see you soon too, Food Ledger…”
October 4, 2011
Today marks a big day in the life of The Food Ledger. “Why?”, you may ask. Well, three big things happened today:
- I rolled out a new site design today! I’ve had the old layout since the beginning (well, almost the beginning…but I don’t think many of you knew this site during its “black” phase) so it’s about time for an update.
- This is my 100th post on the site! Yes, I probably could have (should have?) gotten here soon but hey, a milestone is a milestone and I’m celebrating this one.
- Today is The Food Ledger’s second anniversary! When I purchased “foodforfel.com” on October 4, 2009, who would have thought it’d still be around today?
Actually, the fact that this site has made it to the two year mark is a pretty big deal in and of itself. When I started this thing, I honestly didn’t think it’d last more than a month or two. Yet, here we are. Granted, I haven’t been the most prolific blogger during this time but, as you can see, the blog’s still truckin’ and the posts are still coming. (Slowly! But I promise, more are coming…)
So happy October 4th everyone! Let’s see if I can make it another year!
November 2, 2010
This may seem obvious but living in Manhattan ain’t cheap. When people joke around about NYC housing prices…well, they aren’t really joking. Rooms are small, prices are high and the quality of an apartment is hit or miss.
That said, when I was looking for my future apartment, all I wanted was one thing: I wanted a kitchen. I needed a kitchen.
Cooking in Los Angeles was more of an annoyance than a joy. The parents’ kitchen lacked all (what I considered) the basic amenities a normal kitchen should have. (For example, sharpened knives…wooden spoons…a Microplane…okay, maybe that’s not a basic amenity but it’s really useful to have!) This future kitchen – my kitchen – was supposed to be the kitchen I never had. I was going to fill it with all the goodies and gadgets I’ve always wanted and I was going to cook my heart out.
Now finding the perfect kitchen was harder than I thought (especially in NYC, especially when you’re not making the big bucks and can’t afford some ridiculous luxury apartment). Most buildings are old; your typical studio kitchen is typically a half-sized fridge with some portable range placed on a narrow countertop. Of the dozen apartments I looked at, this was the nicer representation of a standard NYC kitchen:
(Definitely not the kitchen of my dreams.)
Luckily, there’s a happy ending to this post. The world must like me because…well…I’ll just let the picture speak for itself:
(THIS is my current kitchen – Isn’t it beautiful?)
So I now have my dream kitchen, complete with shiny tri-ply pots and pans, sharp Global knives and – yes – a Microplane. Not only does this kitchen define a small turning point in my life, where I shift away from eating out all the time to eating in more often, it also represents a turning point for The Food Ledger. Don’t worry, I’ll still do my restaurant reviews and such, but expect to see many, many more recipe and home cooking posts.
I learned to eat in Los Angeles; I will learn to cook in New York.
October 11, 2010
(Awww yeah, analogies. Brings back good memories of standardized testing, doesn’t it?)
Forgive the geeky title, but it’s probably the best way to explain what has happened in the past 2.5 weeks. Simply put:
I was once an auditor living in Los Angeles – I’m now a financial analyst living in Manhattan.
“Wait, wait wait…Waaaah? You’re living in New York now?!”
You got it.
I’m not going to go into any detail about the reasons why (I mean, this IS supposed to be a food blog, not the story of my life), but just know that I’m living a dream right now by uprooting myself from LA and flying across the country to good ole NYC.
Although I’d like to think my move is a great excuse for not posting, I know I still have a lot of reviews in process that I owe people. Therefore, I apologize if posts on The Food Ledger have been few and far between; I promise I’ll start posting more frequently again once I get settled in this new home of mine. And I’m telling you, once I find my bearings, NYC better watch out – I’m going to eat this city up!
February 12, 2010
“I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”
It’s amazing watching Jamie Oliver give this speech at TED (Technology, Entertainment, Design) 2010. I remember being drawn to the man years ago when he was just a TV chef. To see him now, to hear his passion towards education about food and diet…
This video moved me.
Food is something that everyone battles and the winners are based on cost and convenience. Eating should be a conscious choice. I’m lucky in that I was taught about healthy eating; when I don’t eat the best things, at least I recognize I’m making a poor choice. I know some may not be so lucky.
Spread the word. Let’s educate people about food.